| PERSONAL BRANDING FROM PETER MONTOYA Personal Branding is the art of attracting and keeping more clients by actively shaping public perception. You can control the way you're perceived by the community you serve. Oprah, Tiger, Madonna – they realized early that talent alone would not take them to the top of their fields. So they created and promoted unique Personal Brands. And now, you can too. Personal Branding Works for Business Professionals and Entrepreneurs Alike You don't have to be a celebrity to reap the rewards of Personal Branding. Whether you are a professional ready to catapult to the next level in your career or an entrepreneur embarking on your first business venture, we will work together to bring your goals into focus. We'll begin by analyzing your unique strengths and differentiation, your competitive landscape and your target audience. Then we will develop a game plan to reach your objectives. The Key to Personal Branding Success: Define Yourself Instead of Letting Others Define You You can shape your clients' perception of you simply by defining your strengths, values, goals and personality and presenting yourself in a compelling, persuasive manner. Express yourself and what you stand for to everyone you meet – clients, colleagues, friends, neighbors, and strangers. Do this constantly and consistently, and you will create an effective - and lucrative - Personal Brand. Also available:  The Eight Laws of Personal BrandingCASE STUDY - Jack Welch: The Greatest CEO EverCASE STUDY - Oprah Winfrey: Crusader for Women's EmpowermentIs Personal Branding Right For You? |
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The Eight Laws of Personal Branding
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Jack Welch–The Greatest CEO EverJack Francis Welch was born in Salem, Massachusetts, in 1935. A 1957 graduate of the University of Massachusetts with a B.S. in chemical engineering, Welch continued to pursue his education at the University of Illinois, earning his master's and doctorate in the science. Welch joined General Electric in 1960, but initially the marriage was not made in heaven.After one year, Welch contemplated leaving GE to take a job at International Minerals & Chemicals. Working as a junior engineer in Pittsfield, Massachusetts, for a salary of $10,500, Welch felt underpaid and stifled by GE's strict bureaucracy. An executive, who saw hints of Welch's future greatness, spent four hours convincing him to stay...and a legendary CEO was on his way. How this Brand was Built Critical to the greatness of Welch's brand has been his ability to render himself and GE synonymous. There was never a doubt about who was at the helm and responsible for the massive changes in the company. This high profile also earned him respect for being willing to put his own neck on the line. Just as critical was Welch's vision. Ruthless and audacious, he insisted that in each of its businesses, that GE be either No . 1 or No. 2. If a business fell short, it was sold or shut down. The result: over 130,000 layoffs, over 70 plant closings, and a $500 billion increase in shareholder value. The third key to Welch's brand is his passion, both for excellence in corporate operations, and for teaching young GE managers. Accessibility, charisma and a willingness to pass on his wisdom have branded him as more than a ruthless CEO. Finally, Welch continued to build his Personal Brand by going out on top, retiring at age 65 when he could have stayed on until he dropped. His reward: a $7.1 million advance for his biography. Why this Brand Works
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Oprah Winfrey–Crusader for Women's EmpowermentOprah was born in Kosciusko, Mississippi, in 1954, and raised by her paternal grandmother until age six. After going to live with her mother in Milwaukee, her childhood became troubled, including sexual abuse at the hands of male relatives. At age 13, Oprah went to live with her father in Nashville.Here, she began to excel in school, winning a full scholarship to Tennessee State University. While still in school, Oprah became the first African-American woman to anchor a newscast in Nashville. After graduation, she moved to Baltimore to work as a reporter and co-anchor for WJZ-TV. A year later, Oprah became co-host of the station's morning show, "People Are Talking." From there she moved to Chicago to become host of "A.M. Chicago." Within three months, her ratings surpassed Phil Donahue's, and a year later the show went national and was renamed "The Oprah Winfrey Show." How this Brand was Built Oprah is a multimedia tycoon, producing film and television programs. By 2000, she was launching her own magazine, "O: The Oprah Magazine," the most successful magazine start-up in history. Everything flows from her talk show, which she has used as a platform for sharing her struggles with sexual abuse and her weight. Most importantly, Oprah has used the show to build a deep, personal connection with her audience, most of whom feel her values and aspirations reflect theirs. Oprah has also built her Personal Brand around her desire to build, produce and promote worthwhile projects. Her "Oprah's Book Club" became a marketing force in the publishing industry, providing an audience for out-of-the-mainstream authors who might otherwise have languished on the bookshelves. In building an empire, she has become admired as an example of what a woman can do if she sets her mind to it. Why this Brand Works
Oprah has changed the landscape of women's media with her magazine, her founding of the Internet and cable network Oxygen Media, and her relentless commitment to positive, productive, empowering works. "I want to be working on projects that are meaningful," she says. "I know that can sound superficial, but it's true. I would like to be able to say, down the road, that I created a legacy, something even more enduring than anything I have done yet." |
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Saludos
Rodrigo González Fernández
Renato Sánchez 3586 of. 10
Telefono: 2084334- 5839786
santiago-Chile
www.consultajuridicachile.blogspot.com
www.lobbyingchile.blogspot.com
www.biocombustibles.blogspot.com
Rodrigo González Fernández
Renato Sánchez 3586 of. 10
Telefono: 2084334- 5839786
santiago-Chile
www.consultajuridicachile.blogspot.com
www.lobbyingchile.blogspot.com
www.biocombustibles.blogspot.com
