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jueves, febrero 19, 2009

Amadeus presenta el nuevo perfil del viajero corporativo en el marco de la crisis global

Amadeus presenta el nuevo perfil del viajero corporativo en el marco de la crisis global

Pronostica una nueva era de austeridad en los viajes de empresa analiza las tendencias en los viajes de los ejecutivos y sus repercusiones para los hoteles.

MAR 17 FEB 2009 | 16:15

Amadeus, proveedor líder de tecnología para el sector de los viajes y el turismo, presenta un informe sobre los efectos de la crisis económica en la elección de hoteles por parte de los ejecutivos viajeros. Titulado The austere traveller – the effect of corporate cutbacks on hotels (El viajero austero: la repercusión de los recortes de gastos de empresa en hoteles), el informe concluye que en 2009 los ejecutivos harán menos viajes por trabajo, que éstos serán más cortos y más baratos, y que preferirán la eficiencia básica y un servicio adecuado a los servicios complementarios, el pragmatismo por encima del confort. Una quinta parte de los 354 ejecutivos de Asia, Europa y Norteamérica que participaron en el estudio señaló que una conexión a Internet era más importante que una habitación tranquila.

47% de los ejecutivos encuestados realizará menos viajes en los próximos doce meses y más de una cuarta parte (28%) prevé pasar de hoteles de 4 y 5 estrellas a establecimientos de menos categoría. Además, 63% de los encuestados prevé que sus empresas utilizarán la crisis económica para obtener las mejores tarifas posibles de los hoteles.

Un elevado porcentaje de ejecutivos (61%) señaló que una marca de confianza con niveles de servicio uniformes en todos sus establecimientos será un factor decisivo a la hora de elegir un hotel en 2009.

Ante la pregunta sobre qué prestaciones no podrían prescindir en un hotel, los viajeros de negocios mostraron un significativo interés en poder ser productivos durante los desplazamientos: la conexión a Internet es indispensable para un mayor porcentaje de ejecutivos (76%), que la habitación sea tranquila (56%), que tenga buenas conexiones de transporte (54%) y que el hotel sea céntrico (52%).

Estos datos sugieren que los viajeros de negocios miden el valor por el precio y por la garantía de servicio uniforme y eficiente.

Así, preguntados por cuáles serían los mejores indicadores de un buen servicio hotelero, los encuestados citaron la flexibilidad para realizar cambios (68%), los procedimientos eficientes de check-in y check-out de los hoteles (64%) y la rápida resolución de problemas (59%). Casi un tercio (29%) también valora positivamente que los hoteles que recuerden sus preferencias.

CONSULTEN, OPINEN , ESCRIBAN LIBREMENTE
Saludos
Rodrigo González Fernández
Diplomado en RSE de la ONU
www.consultajuridicachile.blogspot.com
www.el-observatorio-politico.blogspot.com
www.lobbyingchile.blogspot.com
www.biocombustibles.blogspot.com
www.calentamientoglobalchile.blogspot.com
oficina: Renato Sánchez 3586 of. 10
Teléfono: OF .02-  8854223- CEL: 76850061
e-mail: rogofe47@mi.cl
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en LIDERAZGO -  RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – BIOCOMBUSTIBLES  ,   y asesorías a nivel internacional y están disponibles  para OTEC Y OTIC en Chile

GARY HAMEL A new paradigm for management?

A new paradigm for management?


19 Feb 2009, 0027 hrs IST, TT Ram Mohan, ET Bureau

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There is talk now, as in previous economic crises, of having to reinvent capitalism. What this generally means is that we need to redefine the roles
of state and market. But there are people who think this is not enough. The time may also have come to remake key institutions of capitalism.

One institution that is under siege today is management . There is a sense everywhere of having been let down by managers at some of the most prestigious corporations in the world.

The world's leading financial companies were held up for long as role models of management — efficient, innovative and nimble. Now, these very institutions and their CEOs are being pilloried for having messed up in a big way. Management has got discredited and in the process it has given capitalism a bad name.

What sort of changes in management practices are needed to build companies that are truly fit for the future? Thirty five scholars and practitioners met in California to debate this question. They came up with 25 ideas for reinventing management. Gary Hamel summarises them in a recent Harvard Business Review article titled, 'Moonshots for management' — moonshots to signify that management should be aiming high. Hamel contends that if management does not reinvent itself by using these ideas, companies cannot survive.

Alas, many of the ideas will evoke cynicism because they have been around for a while now. Eliminate formal hierarchies. Reduce fear and increase trust. Exploit diversity. Expand employee autonomy. Unleash human imagination. Encourage passion among employees. Use lofty goals such as truth, love and justice to inspire employees instead of mundane ones such as differentiation or focus. And so on.

There are two problems with the list. One, no management would quarrel with it. Indeed, all managements will profess to practise virtues such as the ones listed above. ("We believe in transparency and empowerment.") Except that in most organisations, people down the ladder have difficulty believing this to be true.

Two, if the benefits to implementing the list are so obvious — if the business imperative is indeed so strong — why is it that these precepts appear so distant, almost Utopian? Clearly, management does not practise these precepts because the incentives to do so are missing. Or, to put it differently, the incentives to continue on the existing basis are stronger.

The incentives, in turn, have to do with the way performance is measured. Today, performance is all about maximising shareholder value. CEOs in the US are lucky if they last five years. Their incentives are tied to producing shareholder value in the short period they are in office, not to sustaining performance over a long period.

CONSULTEN, OPINEN , ESCRIBAN LIBREMENTE
Saludos
Rodrigo González Fernández
Diplomado en RSE de la ONU
www.consultajuridicachile.blogspot.com
www.el-observatorio-politico.blogspot.com
www.lobbyingchile.blogspot.com
www.biocombustibles.blogspot.com
www.calentamientoglobalchile.blogspot.com
oficina: Renato Sánchez 3586 of. 10
Teléfono: OF .02-  8854223- CEL: 76850061
e-mail: rogofe47@mi.cl
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en LIDERAZGO -  RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – BIOCOMBUSTIBLES  ,   y asesorías a nivel internacional y están disponibles  para OTEC Y OTIC en Chile

DoubleClick Rich Media Gallery

DoubleClick Rich Media Gallery

When it's time for your big idea to take shape, we're there. We do this today with a complete range of formats, a wide selection of features and cutting-edge video capabilities. We invite you to explore the site and let us know how you'd like to see your big idea take shape. But don't take our word for it. Take a look at our latest creatives.

 
 
 
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Advertiser: Sony Playstation - Resistance 2
Media Agency: SMV Group Sydney
Creative Agency: Tequila\Digital Australia

Date Posted: January 20, 2009

DESCRIPTION

This large format floating ad with video is sure to grab attention. Be sure to play the video to experience the unit in full.
 
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Advertiser: Sony Playstation - Resistance 2
Media Agency: SMV Group Sydney
Creative Agency: Tequila\Digital Australia


Advertiser: Las Vegas Convention and Visitors Authority


Advertiser: General Motors
Agency: Mullen
 


Advertiser: Prudential
Creative Agency: Joystick Interactive


Advertiser: Nike
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Media Agency: Horizon Interactive
Creative Agency: Media Banners, A division of The Visionaire Group
 


Advertiser: A&E Television
Agency: Horizon Interactive


Advertiser: A&E Television
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Advertiser: Burger King
Creative Agency: Crispin Porter + Bogusky
Media Agency: VML
 


Advertiser: Burger King
Creative Agency: Crispin Porter + Bogusky
Media Agency: VML


Advertiser: InterContinental Hotels Group
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Advertiser: Diageo
Media Agency: Beyond Interaction
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Advertiser: Quaker
Media Agency: OMD Hong Kong
Creative Agency: OMD HK / MyBee HK
 


Advertiser: Hewlett-Packard
Media Agency: Optimedia Hong Kong
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Advertiser: Nokia
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Advertiser: Electronic Arts
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Advertiser: 7-11
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Advertiser: Warner Bros.
Media Agency: Beyond Interactive
Creative Agency: Avatar Labs


Advertiser: Procter & Gamble
Agency: Wieden + Kennedy


Advertiser: BMW Korea
Ad Agency: ITLine
Creative Agency: Interone Seoul
 


Advertiser: Reckitt Benckiser
Media Agency: OMD Hong Kong
Creative Agency: WebDNA Interactive


Advertiser: Reckitt Benckiser
Media Agency: OMD Hong Kong
Creative Agency: WebDNA Interactive


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Advertiser: Guinness
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Creative Agency: DDB Hong Kong
 


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Media Agency: Spark Communications
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Advertiser: Adobe
Creative Agency: Goodby, Silverstein & Partners


Advertiser: The Coca-Cola Company


Advertiser: AARP
Media Agency: Digitas
 

CONSULTEN, OPINEN , ESCRIBAN LIBREMENTE
Saludos
Rodrigo González Fernández
Diplomado en RSE de la ONU
www.consultajuridicachile.blogspot.com
www.el-observatorio-politico.blogspot.com
www.lobbyingchile.blogspot.com
www.biocombustibles.blogspot.com
www.calentamientoglobalchile.blogspot.com
oficina: Renato Sánchez 3586 of. 10
Teléfono: OF .02-  8854223- CEL: 76850061
e-mail: rogofe47@mi.cl
Santiago- Chile
Soliciten nuestros cursos de capacitación  y consultoría en LIDERAZGO -  RESPONSABILIDAD SOCIAL EMPRESARIAL – LOBBY – BIOCOMBUSTIBLES  ,   y asesorías a nivel internacional y están disponibles  para OTEC Y OTIC en Chile